The one behind Built to Click is me.
I'm Joaquín Caballero. I work one-on-one with every business I help. You talk directly to me, and I'm the one who makes your business win on Google.
How I got here
I come from the technical side. I have a technical high school degree in electronics and I'm currently studying Production Systems Engineering at the Polytechnic School of the Universidad Nacional de Asunción.
Along the way I went all in on marketing, and trained in direct response marketing (results-focused marketing). That's where I saw something very common: almost every agency in Paraguay does the same thing. Community management, pretty posts, corporate stuff, fun trends. And very little of that actually sells.
I wanted to do marketing that brings in real money, not just likes or comments. And I found something practically nobody in the country does with 100% focus: Local SEO.
Putting businesses in Google's Top 3 is incredibly valuable for them. And nobody was doing it seriously. That's how I started Built to Click.
How I work
A personal approach
Everything goes through me. I'm the one who analyzes your business, builds the strategy and executes it.
I explain every detail, I stay with you, and I take charge of the marketing so you can focus 100% on your business.
If I say it, I do it
I have one way of working: find a way. If something needs solving, I solve it. I learn whatever it takes, as fast as it takes. That's why I'm so sure of the results I promise. I do whatever is needed to get there, every time.
Marketing that makes sense
"Marketing has to bring you more money than you spend. Otherwise it makes no sense."
Everything I do points there: more customers, more revenue, more return.
And I'm the one who films the ads, edits, sets up the targeting, books the calls, designs the websites, measures the rankings, and sweeps the floor when needed. There's a reason I named myself the hardest working man in Paraguay.
Who I like to work with
I work best with people who believe in their business, who dare to invest and try new things, and who trust the process. If you believe in what you sell, you're my ideal client.
I also choose who I work with. I only take on businesses I believe bring something good to the world; marketing is also a power you have to know how to use.
I take charge of the marketing and guide you; it's not about you dictating how I'm going to do things. Trust is the foundation that makes it work.
All in
Outside work, I train boxing, go to the gym and study at university, partly because I promised my mom I'd graduate as an engineer.
Buuut the most important thing: I believe in being a positive force in the world. I try to talk to everyone, smile at people, and leave at least something better in them.
I like inspiring people to keep fighting in life. Working with me means adding someone who wants things to go well for you too.
Now you know me. Tell me about you.
Message me on WhatsApp with your name and your business name. I'll prepare a personalized analysis, free and with no strings attached, and we'll see how I can help you.
Let's talk on WhatsApp →